List with Elizabeth – Local SEO & Web Design for Real Estate
Client: Elizabeth Ann Kline
Industry: Real Estate
Location: Local (Targeting real estate clients in the area)
Our Contributions:
Local SEO
Project Overview
For Elizabeth Ann Kline, a seasoned real estate professional, the goal was to enhance her online presence and drive local traffic to her website to secure more property sales. The primary objective was to increase the number of properties sold each month by improving her rankings for local real estate-related search queries and refining her overall online presence.
Challenges
- Low Organic Visibility
- Underperforming Property Listings
- Website Structure Issues
- Underperforming Service Pages
- Technical SEO Hurdles
- Content Gaps and Keyword Targeting
- Limited Backlink Profile
Category
Local SEO & Website Design
Clients
Real Estate
Location
Northern Virginia, USA
Published
March 25, 2020
Impact
Increased Website Traffic: Through local SEO efforts and enhanced keyword targeting, the website saw a significant boost in organic traffic, particularly from local searches.
Property Sales: The website’s optimization contributed to achieving the goal of selling 2 properties per month, by driving more qualified leads through the site.
Improved Personal Branding: Elizabeth’s online presence became stronger, establishing her as a reputable and trusted local real estate agent.
Better Rankings: Significant improvements in search engine rankings for targeted local real estate keywords, resulting in more visibility in the local market.
User & Search Engine-Friendly Structure: The improved website structure led to a better user experience, lower bounce rates, and a higher rate of conversion from visitors to leads.
Why This Matters:
This project not only helped Elizabeth Ann Kline establish a stronger foothold in the local real estate market, but it also ensured that her website is now optimized to attract local clients who are actively searching for property in her area. With a solid SEO foundation, Elizabeth is now well-positioned to maintain and grow her business with more consistent property sales and a stronger personal brand.
